Today we installed two posters in Alameda’s South Shore Center. This is a first for a couple of things.
First, this is probably the most significant property we’ve installed our posters in, in terms of the size of the development project. It may also have the highest foot traffic or at least potential foot traffic.
Second, this is also a first in terms of the difficulty in installing the poster. Normally, I just install the posters myself with some packaging tape, but the managers of this building requested it be done in a more professional way. It took some time to research what type of supplies to buy. I had to get my partner, Ron, to come and help since he is better at these sort of things. We also had to bring a table to work on. It was quite an effort but we think it was worth it.
We featured South Shore Center in a Patch article in February. The response from Alameda Patch users was great. I think a lot of Alamedans really want to see South Shore Center get its mojo.
South Shore Center was acquired by Jamestown Properties in early 2011 for $181 million. Jamestown Properties owns several commercial properties in the US. In San Francisco they own the buildings where Macy’s, The Container Store, Old Navy and Palomar Hotel are located. In Berkeley’s Fourth Street they own the buildings where Anthropologie and Spenger’s are. These are just a few of their properties, but it illustrates the significance of their properties.
Previous to Jamestown acquiring South Shore Center, an $85 million remodeling project was completed. The shopping center is designed with large anchor stores on the exterior and smaller stores in the interior.
The exterior spaces have all been completely leased out. You’ll find Safeway, Trader Joe’s, Kohl’s, Ulta, Bed Bath and Beyond, DB Shoes, Ulta, Panera, Chipotle’s, and others.
However, the interior has a lot of vacancies. You’ll find shops like Massage Envy, Great Clips, Daiso, Modern Mouse, Jenny Craig and others.
So we put two posters in the interior. One in the center plaza, by the frog pond. This area has some nice benches where a lot of people like to sit and relax. Then we put another in another in a space across from Daiso. Daiso is a pretty popular store so we think this is a good location for our poster.
The overall goal is to broaden the reach in Alameda. Although we have good participation there, almost all the users came through Patch. I’m sure the demographics in Patch are diverse, we want to increase the diversity further. And also, we hope to increase the number of suggestions specifically for South Shore Center.
Use this link to make a suggestion for South Shore Center: http://www.spotmojo.com/openspot/southshore/